The first thing to do when you start a blog is to pick a name and description that makes it stand out from the pack. The name and description appear at the top of your main blog page. They also appear in the blog's community listing or when the blog is found as a match for a search. A good, accurate, name and description help guide people to your blog and keep them coming back. You should also decide whether you want your blog to be public or private. Public blogs can be read by anyone. Private blogs are accessible only to readers you specify.